Participants then chose to answer up to three questions, via SMS, on either a rock or dance music trivia quiz for their chance to win prizes such as a $250 FCUK gift certificate. The campaign was also promoted through outdoor media, in press advertising and on posters in-store. US and UK customers texted in to the short code 8FCUK (or 83285), announced over FCUK FM, which broadcasts in all 1500 FCUK stores, on digital radio and on the web. To enhance customer interaction with the FCUK brand, Enpocket, Vodafone Target and Marvellous Mobile worked with FCUK to implement the first ever cross-carrier, transatlantic mobile CRM program. FCUK uses Mobile CRM in first transatlantic mobile marketing program.
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